Gardénia (Chanel, 1925) was first conceived by perfumer Ernest Beaux as he revisited his earlier idea in Le Gardénia (Rallet, 1920). However, it has been re-orchestrated by perfumer Jacques Polge and re-launched as an eau de toilette that suits modern tastes.
Despite the name, Gardénia in the current formulation is not so much a rendition of the gardenia. It is, perhaps, a conceptual theme of the ideal garden of white flowers for the Mademoiselle. It brings in groves of camellias, orange blossoms, tuberoses, and jasmines — pretty flowers in nondescript gardens. It is above all a pretty, modern, floral perfume.
The opening has, like many modern perfumes, the brightness of pink pepper oil at 0.8%. There is also a kind of green sharpness to suggest the foliage. Soon, the composition warms up with sweet floral notes and the lactonic creaminess. There are orange blossoms, jasmines, and tuberoses. The green nuance and creaminess of sweet tuberose set the tone for Gardénia. Its fluffy musk marries well with the white florals and forms the most of the dry down. It is sweet and likeable. It does not offend or inspire.
Perfumer Jean-Claude Ellena likes the composition because it evokes happiness. I like Gardénia for being easy on the nose. I am treated to a pleasant floral perfume without an attitude. From the beginning, it does not try to make an impression with a hard strike at my nose. Nor does it plunge my olfactory bulb into deep thoughts, as the composition develops. It is simple, pretty, and balanced. It will not offend anyone, and is only guilty of not being interesting. It is nice enough, but never memorable.
Certainly, not Billie Holiday with gardenias tucked in her hair.
Sources: chanel.fr, hipquotient.com, Scent and Chemistry The Molecular World of Odors