Review: Álvarez Gómez Agua de Colonia Concentrada — 4.0 points

The weather here has been unkind as of late, with frequent rains and chilly draughts, but I am determined to douse myself in my favourite eaux de cologne. After all, it is still summer, and the cheerful tone of citrus never fails to brighten the greyest of days. This time I pick a Spanish wardrobe staple, so to speak.

Agua de Colonia Concentrada, literally ‘concentrated eau de cologne’, was first produced by Álvarez Gómez in 1912, and it has since been a household name in Spain. It comes in a vintage-looking flacon with an easily recognisable yellow plastic cap and label. This iconic canary is perhaps a clue to the exuberance of the juice.

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And rightly so. Its debut is a huge burst of lemon, and this is exactly the sunny disposition I look for. Still, it can also be a little sharp, and if you have used lemon-scented household products, you might not appreciate that. As the effervescence of lemon subsides, agrestic herbs continue to underpin its bright character. There is a camphoraceous side that recalls lavander and rosemary as well as an anisic accent throughout that reminds me of basil. The impression is simply zesty and aromatic. Agua de Colonia Concentrada is all about scintillating lemons and bright herbs.

Of course, there are many more elaborate or novel eaux de cologne, from the baroque Eau de Cologne Impériale (Guerlain, 1853) to the modern bitterness of Eau de Gentiane Blanche (Hermès, 2009), but I sometimes crave for something as simple as vats of lemons and herbs. The lack of sweet florals and opaque musks in Agua de Colonia Concentrada also means that it is never cloying. The brew is one of bright rustic charm, and such simplicity is its winning quality.

And, the carrot of such an affordably priced concoction — at 9.00€ for 80 ml – will surely give you the perfect juice with which to douse yourself. It lasts reasonably well enough as an eau de cologne intended to refresh. Simply put, it is one of those old-school classics. It suits just about any occasion, season, and time of day. Just spritz away!

source: parcoparfumerias.com

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