When I first read the tagline ‘the scent of the Hermès girls’, I did not have much hope for Twilly (Hermès, 2017), the latest creation by in-house perfumer Christine Nagel. Clearly, it is targeted at young women in their twenties and we all know too well what sort of composition major fragrance houses tend to have in mind for this demographic. My thoughts wandered off to the theme of La vie est belle (Lancôme, 2012), sugar confection that often ends up in very cloying vanilla and musk.
But the very first sniff simply debunked all that stereotype. In fact, at the outset, Twilly is sparkling with fresh petitgrain and this is soon joined by a beguiling white floral note at heart. It is something between orange blossom and soft tuberose; and to those who are averse to white florals, fear not: the sweetness of its white florals is foiled by a gingery accent. Even in the dry down, which also lasts well from morning into evening, its musky amber is peppered with herbal accents and sweetened only by powdery heliotrope and bitter-sweet coumarin. Nothing about Twilly betrays a hint of sugary confections.
In fact, Twilly might just be the proof that young women in their twenties do not need saccharine musks to smell good. If they want something coquettish, addictive, and quirky, this is it. Its white floral is sensual enough without being carnal. Its sweetness is just tantalising without being treacly. And, the gingery and herbal accent lends a distinctive note to the mix. It feels like a quirky, seductive eau de cologne that blends citrus, herbal florals, and musky amber. And, it remains wearable. For this reason, Twilly, much like a short, memorable melody, is easily my favourite.